UK Championship sponsor williamhill.com will donate £250 to Bluebell Wood Children's Hospice for every century break made during the nine-day tournament.
The snooker bonanza begins at the York Barbican tomorrow and runs until December 9. Every time a player hits the 100 mark, World Snooker's official charity Bluebell Wood, based in Sheffield, will receive a cash boost.
World Snooker Chairman Barry Hearn said: "This is a wonderful gesture from William Hill and hopefully it will add a huge amount to the money we are raising for Bluebell Wood this year. I want to see all the players going for big breaks and piling in the centuries."
William Hill Chief Marketing Officer Kristof Fahy said: "Bluebell Wood does some unbelievable work and we're delighted to be able to help them out. Like Barry, we'll be cheering on every ton-plus break in the tournament."
For more information on Bluebell Wood see www.bluebellwood.org
