MENOMONEE FALLS, WI.-February 1, 2006. McDermott Handcrafted Cues announced today the opening of its expanded manufacturing cell located at its Menomonee Falls facility. The new technologically advanced manufacturing cell triples McDermott's shaft manufacturing capacity. The company has invested over $200,000 in new technology and equipment to ensure not only increased production capacity but to ensure even tighter tolerances.
Record 58% Sales Increase
McDermott reported a record sales increase in 2005 of 58%, its highest sales increase ever. "The additional capacity is critical for us to better serve our customer base and also to dramatically reduce lead times," said Claude Napier, President and CEO of McDermott. "Achieving a staggering sales increase in 2005 was an impressive achievement on the part of our sales, customer service and manufacturing teams in the face of an increasingly challenging and complex marketplace."
Nat Rosasco, Executive Vice President and COO, attributes the sales growth to the success of the company's ongoing product offensive over the past year with the introduction of 36 new cue models, the much anticipated Intimidator Shaft series, the Lifestyle Collection clothing line, and its revamped Shooter's Collection case line. "Much of our success is the result of having the most diverse offering in the American-made segment of the billiard market," said Rosasco.
What Is Driving This Demand
McDermott stands behind our product. "With beautiful designs, handcrafted cues that increase in value, the best hit in the industry, a Lifetime Warranty that includes warpage and a free maintenance plan to protect your investment, how can any aspiring player say no?" says Link Pendley, Vice President of Global Sales. "In addition, we are committed to developing our infrastructure, with an enlarged and improved customer service department, so as to better serve our growing customer base."
The Result
McDermott will be able to satisfy its loyal customers with dramatically reduced lead times, while maintaining the quality everyone expects of the class leader. "Each and every shaft and cue is checked for fit and finish to ensure that each cue continues to uphold the high standards of quality that set McDermott apart as a premium billiard maker," states Larry Liebl, Vice President of Manufacturing.
Our Inspiration
Since 1975, McDermott Handcrafted Cues has consistently raised the performance standards for what billiard players expect from high performance billiard equipment. McDermott builds billiard equipment for people who view playing pool as an end in itself, drawing on cutting-edge technology and tasteful yet aggressive design. McDermott equipment is rooted in performance, using the latest technology in a state-of-the-art facility and utilizing the finest materials available. McDermott manufactures high quality 2-piece cues, high performance Intimidator shafts, premium Shooter's Collection cases and accessories, and the exclusive Lifestyle Collection apparel line. For further information about McDermott Handcrafted Cues, please visit our website at www.mcdermottcue.com.
