World Snooker is delighted to announce Betfair as the new title sponsor of this week's Players Tour Championship Grand Finals 2012.
The event, to be known as the Betfair Players Tour Championship Grand Finals, runs from March 14 to 18 at the Bailey Allen Hall in Galway, Ireland, and features 24 of the world's best players including John Higgins, Mark Selby, Ronnie O'Sullivan and Judd Trump.
World Snooker Chairman Barry Hearn said: "We are very pleased to bring on board Betfair, the world's biggest international online sports betting company, as title sponsor for this prestigious tournament. Betfair is a fantastic company to be working with and I'm sure they will enjoy five days of top quality snooker.
"It's a superb line up for the event and we're expecting great live support from the Irish fans. The PTC Series has run across the whole season and now the players at the business end are chasing the £70,000 top prize. We look forward to a wonderful conclusion to the series."
Matt Robinson, Director of European & Emerging Markets said: "Betfair is delighted to be associated with this event and in what hopefully will be a great week for Irish sport with Cheltenham and Six Nations Rugby, we are looking forward to a tournament that thrills both fans and punters alike.
"The event is a great fit for our brand as we continue to grow our list of sponsorship properties. We hope this signals the first step of a long and productive partnership with World Snooker."
Tickets are still on sale so BOOK NOW! Republic of Ireland customers should call 0818 719 300, otherwise call 0844 847 2455. Or book online at www.ticketmaster.ie
Betfair to Sponsor PTC Grand Finale
March 13, 2012