Colorado Springs, Colorado: The Billiard Congress of America (BCA), the industry trade association for the billiards equipment and establishment sectors, will partner with Atlanta-based Meeting Expectations, a strategic consulting firm specializing in providing services to national trade associations. The BCA's International Billiard & Home Recreation Trade Show (set for Las Vegas in June) highlights innovation in billiards, including pool tables and supplies for home recreation use as well as commercial billiard enterprises.
Meeting Expectations will provide membership, marketing, financial, IT and administrative services to the BCA. The contract with the firm begins in March, as the BCA reduces staff.
“Our membership has clearly stated a desire for the BCA to emphasize enhanced marketing, research, and strategic business improvement services, and we believe the best way to meet such needs is through a partnership with a seasoned organization such as Meeting Expectations,” said BCA CEO Rob Johnson.
Johnson also announced that the BCA will relocate its national office to Denver in May, citing the convenience of the Denver International Airport for regular meetings of the BCA national directors.
"Our goal is twofold; increasing efficiency and exceeding the expectations of the BCA's members," said Brian Meyer, president of Meeting Expectations. “This partnership will enable the board to focus on providing guidance to the organization in order to ensure improved member satisfaction through marketing-oriented services. We will also assist the BCA with strategic planning by sharing the best practices we've developed through our years of experience in the association management field."
Johnson said restructuring with Meeting Expectations will allow the BCA to become more responsive to the membership's desire for marketing-enhanced services such as information on consumer attitudes and opinions relative to the billiard industry, trends within the industry, business improvement tips and seminars, and consumer marketing programs.
