|
runswick Billiards & Dragon Promotions Expand Into India: The Brunswick India International 9-Ball Open
Bangalore, India- Dragon Promotions announces its latest growth with its move into India along with partners Brunswick Billiards and Pro Sports India. The 1st Annual Brunswick India International 9-Ball Open will be a historic event as it marks the first time ever a major pool tournament will be held in India. Previously, India's stake in the billiard world has pertained to mostly snooker, but the interest in pool has grown and continues to grow.
The Brunswick India International 9-Ball Open will host a Men's and Women's division. The event will not only bring all the players from around India, but will invite international billiard stars as well. The event is slated for September/October time frame of 2008.
"We are enthusiastic about our expansion into India and our new partnership with distributor Pro Sports India. We have a long-standing relationship with Dragon Promotions, and with their solid track record in Korea and the US, we thought they would be a good fit to help us launch 9-ball into India. Brunswick has experienced strong international growth and India represents another important step for Brunswick Billiards. India is the world's second largest populated country and has a middle to upper class consumer market of 300 million people." explains Sean Cummings, President of Brunswick Billiards. "India has a long tradition of supporting cue sports and we believe the timing is right to promote Brunswick products in this mega-market". said Cummings.
Pro Sports India is based in Bangalore, India which has become a booming city that is quickly becoming Asia's version of "Silicon Valley". Major companies such as Google and Intel have already built buildings and offices there. Pro Sports India will have exclusive rights to all Brunswick Billiards products to distribute throughout India's 1.1 billion population.
"We are proud to represent Brunswick Billiards in our country. Brunswick is by far the biggest billiard company worldwide, but also one of the most trusted and strongest brands in indoor recreation. With India moving more and more towards western trends, we felt it was invaluable to be associated with their name. We would be establishing and working closely with distribution partners across key markets in India to ensure the Brunswick Products & after Sales Services is easily available in the local market "says VINOD GOPINATH, President of Pro Sports India.
Dragon Promotions will help market and increase brand awareness of Brunswick in India through its promoting of billiards as a sport there. Using its knowledge and resources from DP's experiences in Korea and US markets, Dragon plans on elevating pool to new levels in India.
"We're thankful for Brunswick Billiards bringing this opportunity to Dragon Promotions. Sean Cummings spent time personally in India analyzing the market, and after hearing the results of his trip we were all very excited." said Cindy Lee, CEO of Dragon Promotions. "Dragon Promotions enjoys exploring new projects and markets, and India seems to be ripe for us to cultivate."
Players,fans or sponsors interested in The Brunswick India 9-Ball Open can email dragonpromotionsnews@gmail.com or call 1-407-782-4978
By Press Release - May 09, 2008
|
